Social Media for the Rest of Us ™: The Beginning

As some of you may know, I’m working on my second book: Social Media for the Rest of Us (tentative subtitle – A Boomer’s Perspective).

I will be creating a series of blogs relating to the book, and this is the first entry in that series.  I want to, as I did with my first book, Linking in to Pay it Forward, offer some insight into the process of writing and also share information with more than just my readers.

On twitter (@chuckhester) you can find a Social Media for the Rest of Us ™ Daily Tip.  Please RT if you like a particular tip and let me know if I’m off base in any way.

Social Media for the Rest of Us was created after something happened to me to make me realize that many people – both of my generation and much younger – are intimidated by social media and it’s increasing influence in marketing and our culture in general.

I gave a speech last year at a convention in Las Vegas, discussing LinkedIn and Twitter and how I used both for personal and professional branding.  After the speech, we went in to the typical Q&A session.  The first question related to Twitter, how to re-tweet, etc.  I rattled off an answer and the questioner sat down.

The next question came from a gentleman about my age (I’m 51) who stood up and said “Excuse me, I don’t have a question, but a comment.  I have know idea what the hell you’re talking about!”

That was what my wife would call an “Aha” moment for me.  Many professionals out their feel they don’t know what people are talking about when it comes to social media.  They see everyone around them – colleagues, friends – even their favorite TV and movie personalities – using social media and telling everyone how great it is.  PLUS, they are conveying the message that if you aren’t up on social media then you’re going to be left behind.

That’s when I decided that writing Social Media for the Rest of Us made sense.  In the book – and subsequently podcasts and other forms of media – I hope to let the “other” guy know that they don’t have to be intimidated by social media.  That they can embrace it on their terms – not the terms of the “cool kids that get it.”  (I probably have dated myself with that last phrase!)

Social Media for the Rest of Us will also be about how to use social media for the greater good, offer tips on social media etiquette and ways to make it work for you and your business.

So, stay tuned for more updates (and blogged chapters like the last book) as the book develops.

I hope to finish and publish by the end of the Summer.  I look forward to interacting with you along the way!

Paying it Forward,


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One Response to “Social Media for the Rest of Us ™: The Beginning”

  1. Chuck,

    Fantastic book concept! In the development of my somewhat related book, Well Connected, An Unconventional Approach to Building Genuine Effective Business Relationships (Wiley/Jossey-Bass,July 2010), I found “the rest of us” as a large population of boomers who just don’t get the whole social networking/media thing. So, I think you are hitting on an important subject at the right time when I’ve found many people are starting to question the real value of social networking.


    Gordon Curtis

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